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PodSpot is a podcast completely centred around HubSpot for the UK HubSpot community and beyond. Brought to you by UK Diamond HubSpot Partner, Karman Digital.
Episodes
Thursday Oct 24, 2024
Thursday Oct 24, 2024
In episode 53 of PodSpot, host Jon Pittham is joined by Joe Fulton, Senior UX designer at Karma Digital, to explore the intricacies of Conversion Rate Optimisation (CRO) within the HubSpot ecosystem.
Joe emphasises how leveraging HubSpot's tools can significantly improve user engagement and conversion rates. The conversation highlights the importance of data-driven decision-making and how understanding user behaviour through analytics can lead to more effective strategies.
The pair also addresses common misconceptions about CRO, particularly the tendency to prioritise traffic volume over conversion efficiency. Joe shares insights on optimising user experience by identifying friction points in the conversion process and by focusing on creating personalised experiences and utilising HubSpot's features effectively, businesses can realign their marketing strategies to maximise conversions and drive growth.
Key discussion points:
- 1:35 - Understanding CRO in the Context of HubSpot
- 13:06 - Applying Design-Driven Approaches to CRO
- 20:48 - Benchmarking and Measuring Success
- 25:39 - What’s Next in HubSpot’s CRO Capabilities
Want to learn more about HubSpot? Visit our website: https://www.karman.digital/
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Friday Sep 20, 2024
Friday Sep 20, 2024
On this episode of PodSpot, we’re unpacking the future of sales and marketing with the latest AI updates from HubSpot's Inbound 2024!
Join Jon Pittham, Founder/Managing Director and Ryan Clark, Head of HubSpot Services at Karma Digital, to dissect how Breeze AI and Breeze Intelligence are transforming the landscape.
These cutting-edge tools are designed to shoulder the burden of administrative tasks, freeing up sales teams to focus on what they do best—engaging with prospects. Plus, get the inside scoop on the new Breeze AI agents, including Breeze Social, Content, and Prospecting, which are set to streamline workflows and enrich your data, making your processes smoother and more unified than ever.
This episode also explores how integrating CRM functionality with third-party tools via app cards in HubSpot is changing the game. These app cards bring external app data right into HubSpot, creating a seamless and productive experience. Ryan and Jon discuss the importance of data integration for maximising the capabilities of AI and discuss the evolving role of AI versus human contributions in sales and service.
Listen to the end as the pair share their excitement about the potential to build AI agents for various business functions, even for those without a development background, opening up a world of opportunity for agencies and businesses alike.
Don't miss out on this comprehensive look into the future of AI in HubSpot!
Key discussion points:
- 01:04 - The power of AI in HubSpot
- 10:35 - Empowering sales with AI integration
Want to learn more about HubSpot? Visit our website: https://www.karman.digital/
Follow us on LinkedIn
Listen on Spotify
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Friday Aug 02, 2024
Friday Aug 02, 2024
In this episode of PodSpot, Jon Dean, HubSpot Development Team Manager and Chris Brown, Senior Developer here at Karman Digital discuss the benefits of using HubSpot for website management. They highlight HubSpot’s built-in security and maintenance, which allow businesses to focus on content creation without worrying about technical issues. The platform’s scalability, marketer-friendly interface, and recent AI-powered content creation tools are key features that make it suitable for businesses of all sizes.
The conversation also covers advanced features like smart content, embedded content versatility and HubDB for sophisticated data management. The recent updates to HubSpot's Content Hub, including AI tools for blog writing, image generation and translations, demonstrate its comprehensive capabilities. These tools enhance productivity and accessibility, offering a powerful, all-in-one solution for managing and optimising online presence for businesses of all sizes.
03:16 - 41:10
- 03:16 - HubSpot's advantages in website management and security
- 06:04 - Who HubSpot is suitable for
- 14:22 - Advanced features and smart content
- 21:43 - Content Hub and AI tools
- 37:12 - HubDB and its applications
- 41:10 - Reporting capabilities in HubSpot
Want to learn more about HubSpot? Visit our website: https://www.karman.digital/
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Tuesday Jul 02, 2024
Tuesday Jul 02, 2024
In this episode of PodSpot, host Jon Pittham is joined by HubSpot Senior Product Marketing Manager, Gabe Wahhab to discuss HubSpot's latest innovation, the Content Hub.
They explore the challenges marketers face today, the transformative role AI plays in content marketing and how HubSpot's Content Hub is designed to streamline and enhance content creation.
Gabe shares insights on new features like Remix, AI-powered blog generation, podcasting tools and the integration of smart content into WordPress. They also discuss the roadmap for future advancements in Content Hub, including the exciting potential of the content specialist agent and AI video.
Tune in to understand how to maximise your marketing strategies with HubSpot’s cutting-edge tools.
Key Discussion Points:
- 02:01 Challenges in Modern Content Marketing
- 03:41 The Evolution of Customer Journeys
- 07:42 HubSpot's Content Hub: Features and Benefits
- 09:52 AI-Powered Content Creation
- 12:37 Transition from CMS Hub to Content Hub
- 22:05 Personalisation and Smart Content
- 29:16 Future Roadmap and Exciting Developments
Want to learn more about HubSpot? Visit our website: https://www.karman.digital/
Follow us on LinkedIn
Listen on Spotify
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Wednesday May 29, 2024
Wednesday May 29, 2024
In this episode of PodSpot, Jon Pittham, director and founder of HubSpot consultancy agency, Karman Digital, speaks with industry expert and consultant, Nick Goring about the evolutionary journey of both Karman Digital and HubSpot over the past five years.
They discuss the shift from HubSpot being perceived primarily as a marketing tool to becoming an all-encompassing business platform. Nick highlights the importance of understanding HubSpot's true capabilities and the need for business leaders to grasp the potential of integrating HubSpot with other platforms.
The conversation also explores the future of AI in enhancing customer relationships and how both Karman Digital and HubSpot are poised to adapt to these technological advancements. The episode underscores the importance of trust, client engagement and continuous questioning in leveraging HubSpot's full suite of services.
Key Discussion Points:
- 01:37 - The Evolution of HubSpot
- 09:00 - Karman Digital's Transformation
- 13:51 - The Role of Technology in Business
- 24:34 - AI and the Future of Business
- 30:50 - HubSpot's Brand and Trust
- 36:06 - Insights and Future Perspectives
Want to learn more about HubSpot? Visit our website: https://www.karman.digital/
Follow us on LinkedIn
Listen on Spotify
Listen on Apple Podcasts
Friday Feb 16, 2024
Friday Feb 16, 2024
Content Design is a relatively new term in the realm of content marketing, gaining traction over the last 3 to 5 years. But what exactly is Content Design and how can businesses maximise the results of their content marketing efforts?
On this episode of PodSpot, Ian Townshend is joined by Karman Digital’s previous Content Designer, Jamie Beech, to discuss how businesses can harness the power of data to achieve their content objectives. Together, they delve into the history of content design, the power of usability testing, topics like information architecture and content design through the lens of HubSpot.
Thursday Nov 23, 2023
Thursday Nov 23, 2023
One year on from the launch of ChatGPT, we learn exactly how HubSpot are harnessing the revolutionary technology.
Expect to hear Julia and her team's favourite AI tools for marketing efficiency, the real results of using AI in marketing efforts and updates already making a difference for users.
Friday Nov 03, 2023
Friday Nov 03, 2023
Answer: HubSpot
In the latest episode of SpotLight, a show that dives deep into the archives of PodSpot, we hear from two business leaders, Alice De Courcy, Chief Marketing Officer at Cognism, and James Leavesley, former Chief Revenue Officer at TradeKart.
Taken from episodes 5 and 44, we'll be hearing about the practical realities of optimising and customising HubSpot, through the lens of enterprise level business.
Expect WordPress and Squarespace comparisons, the power of the HubSpot API and two very happy Karman Digital partners.
Tuesday Oct 24, 2023
Tuesday Oct 24, 2023
In this special episode, Karman Digital's Elysha Shave and Phil Thomas answer their team's most frequently asked questions.
From workflow efficiency and data migration right through to the importance of organisation and communication, sit back and enjoy as the pair weave through topics.
Friday Sep 22, 2023
Friday Sep 22, 2023
In the latest episode of SpotLight, a show that dives deep into the archives of PodSpot, we look back and answer the question: how a successful campaign be ensured?
We'll be hearing from Managing Director at Karman Digital, Jon Pittham, Head of Digital, Matt Wood and Claire Rowling, as we define a campaign and find out what a successful planning stage looks like. We'll also learn about the power of the HubSpot campaign tool, the importance of accurate reporting and much more.