E58: Tech, data & teams: The RevOps framework with Jade Faulconbridge

In this episode of Podspot, Jon Pittham hosts Jade Falkenbridge, founder of Attributed Marketing, to explore the transformative potential of Revenue Operations (RevOps) in professional services. Jade shares her expertise in aligning sales, marketing and client services to streamline revenue generation. The discussion covers the integration of data, technology and processes to create cohesive teams dedicated to revenue goals, emphasising the importance of aligning with the evolving needs of CFOs.

Jade highlights the complexities of implementing RevOps, noting the challenges posed by disconnected systems and misaligned definitions. Leadership buy-in is crucial for success, as the transformation requires significant commitment and can take up to 18 months to achieve. The episode dives into the current drivers of RevOps, including AI advancements and digital transformation, stressing the need for a clear vision to navigate these challenges.

 

Key discussion points:

• 06:04 - RevOps Alignment for Professional Services
• 17:29 - Maximising Value and Quick Wins
• 22:08 - Campaign Value and Revenue Metrics
• 28:16 - Building a Strong Revenue Operations Team

 

Want to learn more about RevOps and HubSpot? Visit our website: https://www.karman.digital/services/revops-services 

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