E59: Banking on Better UX: How Allica Bank Uses HubSpot CMS to Convert

In this episode 59 of PodSpot, we sit down with Ed Turner, Website Manager at Allica Bank, to explore how HubSpot CMS is driving smarter, faster digital growth.

Ed shares how Allica Bank built a standout digital experience for established businesses often overlooked by traditional lenders and increased conversions by 30–40% in the process.

From A/B testing to stakeholder alignment, Ed unpacks the tools, tactics, and mindset behind a high-performing website that adapts quickly and delivers real value.

If you work in digital strategy, web operations, or business transformation, this episode is packed with practical takeaways to sharpen your approach.

 

Key discussion points:

• 05:15 - Ed Turner's Journey to Allica Bank 
• 12:33 - Website Conversion Optimisation Through AB Testing 
• 17:20 - The Role of HubSpot CMS in UX 
• 20:50 - Improving Website Conversion Rates Through Redesign 
• 23:30 - Challenges and Triumphs in Digital Strategy

 

Want to learn more about RevOps and HubSpot? Visit our website: https://www.karman.digital/services/revops-services 

Follow us on LinkedIn

Listen on Spotify

Listen on Apple Podcasts