E62: The Power of HubSpot UI Extensions

HubSpot’s new UI extensions are opening a world of possibilities for CRM customisation and in the latest episode of PodSpot, host Jon Pittham sits down with Jaime Boardman, Karman Digital’s Integrations Lead, to explore what that really means for businesses using HubSpot.

If you’ve ever wished you could view everything you need in one place within HubSpot (without jumping between tabs, objects, or external tools) this episode is for you. UI extensions are designed to make that possible, bringing data, actions, and even external integrations together in one seamless experience.

But this episode isn’t just a technical deep dive. Jon and Jaime unpack how these new tools could simplify day-to-day work for sales, marketing, and service teams, and where businesses should tread carefully to avoid over-engineering their CRM. Expect real-world examples, a few lightbulb moments, and insights that’ll leave you rethinking how your team could get more from HubSpot.

 

Key discussion points:

• 03:42 – What are HubSpot UI Extensions?
• 05:10 – React and the tech behind UI extensions
• 08:07 – Unifying the user experience
• 10:04 – Moving beyond iFrames
• 25:08 – Spotting opportunities for impact

Want to learn more about HubSpot? Visit our website: https://www.karman.digital/

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